Soy & Sass Featured on Great Day Live on 10 Tampa Bay

 

We're so excited to share some exciting news – Soy & Sass was recently featured on Great Day Live on 10 Tampa Bay!

It was an incredible opportunity to share our story with viewers across the Tampa Bay area and give everyone a behind-the-scenes look at how Soy & Sass came to be, why we're passionate about clean-burning candles, and a sneak peek at our brand-new Fall Collection.

From an Idea to a Growing Florida Business

What started as a passion for creating beautiful, high-quality candles has grown into a thriving small business right here in St. Petersburg, Florida.

During our interview, we shared how we built Soy & Sass with one simple goal: to create candles that are just as beautiful to display as they are to burn. Every candle is hand-poured in small batches using premium ingredients and thoughtfully blended fragrances designed to fill your home with scent in as little as 20 minutes.

One of our favorite moments is when customers visit our market stand and tell us:

"I've never come to a candle booth and liked every single scent until I found Soy & Sass."

That feedback is exactly why we do what we do.

Why We Choose Soy Wax

One of the topics we loved discussing was why we exclusively use soy wax.

Unlike many traditional paraffin candles, soy wax offers a cleaner burn with less soot, allowing you to enjoy your favourite fragrances without the heavy smoke often associated with lower-quality candles.

Our candles are made with:

• Premium soy wax
• Cotton wicks
• High-quality fragrance oils infused with essential oils
• Clean-burning ingredients
• Strong, room-filling fragrance

The result is a luxury candle that not only looks beautiful in your home but performs exceptionally well from the very first burn.

Introducing Our New Fall Collection

We also had the chance to showcase our upcoming Fall Collection—our favourite collection yet.

Think warm spices, cosy evenings, crisp autumn air, and comforting fragrances that instantly make your home feel inviting. Whether you're decorating for the season, hosting friends, or simply enjoying a quiet evening at home, our newest collection has been designed to capture everything people love about fall.

As always, each candle combines our signature modern aesthetic with unforgettable fragrance blends that make the perfect gift—or a well-deserved treat for yourself.

Thank You, Tampa Bay!

We're incredibly grateful to the team at Great Day Live and 10 Tampa Bay for inviting us to share our story.

As a small business, opportunities like this mean the world to us, and we're so thankful for every customer who has supported our journey—from our first market to today.

If you're new to Soy & Sass after seeing us on television, welcome! We can't wait for you to experience what makes our candles different.

Browse our latest collections and discover why so many customers say they've finally found a candle brand where they genuinely love every scent.